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Peer Influence and the Perceptions of Safety

Description: Policy development and implementation related to traffic safety is inherently connected to the communities that elect policymakers and provide their input on proposed legislation. In past years, traffic safety research has studied how perceptions of safety relate to travel behavior and safety outcomes. Pertaining to this focus area, this study focuses on examining the relationship between an individual's perceptions of safety and those held by their peers using a survey that asked North Carolina residents a myriad of questions concerning transportation. It is anticipated that this study will help inform the development of more effective community engagement and policy formation.

Presenter: Jill Cooper, Co-Director, University of California, Berkeley Safe Transportation Research and Education Center (SafeTREC)

Feb 22, 2023 02:30 PM in Eastern Time (US and Canada)